Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore

My rating: 4 of 5 stars

I was assigned to read this book in my Strategic Decision Making class for my MBA.  It is a good book.  I thought I would be bored to tears but I wasn't.  The opening chapter of the book is "If Bill Gates can be a billionare, why can't I?"  Well, why can't I?  This book will help you learn how to strategically market your business and helps you understand why some businesses work and why others do not.  The book actually contains some pretty unique and understandable theories. 



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