Saturday, December 10, 2011

Finals - UGH!


Why didn't someone remind me when I decided to go back to school that I would have to take finals?  I somehow didn't think about that.  I have been working on my finals for the semester all week.  I felt cramped working at my desk at home so I moved to the kitchen table.  Those of you that know me well know that I don't like a messy house.  My kitchen table has looked like this for days and it is driving me crazy.  Two finals done.. two to go!!  I am so excited to be done!!

Wednesday, December 7, 2011

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream CustomersCrossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore

My rating: 4 of 5 stars

I was assigned to read this book in my Strategic Decision Making class for my MBA.  It is a good book.  I thought I would be bored to tears but I wasn't.  The opening chapter of the book is "If Bill Gates can be a billionare, why can't I?"  Well, why can't I?  This book will help you learn how to strategically market your business and helps you understand why some businesses work and why others do not.  The book actually contains some pretty unique and understandable theories. 



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